Following a tender comprising Israel’s leading PR firms, Dany Levy Communications was chosen to serve as Samsung’s PR representative in Israel. Being the world’s leading technology brand, the Samsung account is considered one of the most lucrative in the Public Relations space.
The Lifestyle Department at Dany Levy Communications will head public relations and spokesmanship for Opticana. Opticana is Israel’s largest eyewear chain, with 80 branches nationwide and more than 40 brands of sunglasses and corrective lenses. Recently, Opticana CEO Elroe Turgeman appointed Yaron Amir as the chain’s VP Marketing, and choosing a new PR firm is the first in a series of changes planned by the chain’s management. Amir commented: “I wish our partners at Dany Levy Communications the best of luck and I am confident that they will serve a meaningful part in leading our chain to new heights.”